Radio Advertising Bureau Collection

The Radio Advertising Bureau is a national radio advertising trade organization whose history dates back to 1950. Originally known as the Broadcast Advertisers Bureau, the name was changed in 1955 to emphasize the organization's focus on radio (as opposed to television).

RAB's main function is to promote the medium of radio as an effective tool for national and local advertisers. To showcase radio's potential, RAB began collecting examples of ads from all over the country. Many of these ads were used in workshops and presentations. By the mid - 1960's RAB had teamed with the Clio Awards in order to recognize the best of radio advertising each year. Ads collected for these purposes form what is now the Radio Advertising Bureau Collection at the Library of American Broadcasting.

Radio commercials in the collection are predominantly from the years 1954-1968, with the bulk of the material falling between 1958-1964. The inventory below is a "working copy" meant to give a comprehensive picture of the variety of product advertising represented in the collection.

We're in the middle of a remastering project of the entire collection. In this project we take each individual disc - clean it, duplicate it to �" audio tape and DAT (digital audio tape) and create a detailed database entry for each disc. It this point we've remastered 850 individual discs or roughly 70 hours worth of radio commercials.

Below is a list of product categories as well as product names. Each company or product listed here is represented by at least one, and often several separate discs. Each disc contains as few as one distinct commercial or as many as ten. After each product that has been remastered we've added the dates represented in the collection.

Information from the detailed database includes a listing and description of the individual commercials, their date of use, the producing advertising agency, and names of any celebrity endorsers where applicable (a few such names are included in this guide when known). This information is available from the Audiovisual Archivist. All remastered commercials are available for onsite research.

Samples from this collection can be accessed on the Sound Bites page.

Click on the links below to see the radio jingles that have already been remastered. You may return to the top of this page by clicking on the product header within the body of the text. Check back again soon, we're updating this page often.

Airlines

-Allegheny Airlines (1958, 1963)
-American Airlines (1956, 1959)
-BOAC (1957)
-Bonanza Airlines (1963)
-Continental Airlines (1962, 1963)
-Delta Airlines /Airways (1958, 1959, 1961-62)
-Eastern Airlines (1957, 1958, 1959)
-Iberia of Spain Airlines (1965)
-Irish International Airlines (1965)
-Japan Airlines (1961-62, 1963)
-KLM Royal Dutch (1958)
-National Airlines (1958)
-North Central Airlines (1963)
-Northwest Airlines (1958)
-N.W. Orient Airlines(1957, 1959, 1960, 1963, no date listed)
-Ozark Airlines (1963, no date listed)
-Pacific Airlines (1963)
-Pan American Airlines (1958, 1963, 1964)
-Piedmont Airlines (1957)
-PSA Airlines (1958, 1963)
-Qantas Empire Airlines (1964)
-Sabena Airlines (no date listed)
-Southern Airways/Airlines (1963)
-Trans World Airways/Airlines (1957, 1962, 1963)
-United Aircraft Corporation (1958)
-United Airlines (1957, 1958, 1963)
-Viasa International Ailines (1961)
-Western Airlines (1958)

Amusement

Amusement Parks/Shows

-Freedomland Amusement Park (1961, 1964)
-Ice Capades (no date listed)
-Palisades Park

-Aqueduct Race Track (1961)
-Atlantic City Race Track (1959)
-Brandywine Raceway (1959)
-Hollywood Park Race Track (1958)
-Roosevelt Raceway (1964)

-Hilton Hotels (1965)

-Monmouth Park Jockey Club (no date listed)
-Schrafft's Restaurant (1963)

-Brunswick Corporation (Bowling) (1961)
-Huntington Harbor (1962)
-Owens Yacht (1964)
-State of Minnestoa (1963)

Apparel

Apparel: Clothes

-A-1 Slacks [featuring Jerry Lewis] (1965)
-Dickies Men's and Boy's Wear (1958)
-H.I.S. Sportswear (1963)
-Howard Clothes (1960, 1961, no date listed)

-National Shoes (1960, 1961, 1962, 1963, 1965)
-Thom McCann Shoes (1963)
-U.S. Keds Shoes (1961)

Automobiles/Auto Products

Automobiles: Domestic

-Buick (1957, 1960, 1961, 1962, 1963, 1964)
-Cadillac (1960, 1964, 1965, 1966)
-Chevrolet / Chevy (1957, 1960, 1961, 1962, 1964, 1965)
-Chrysler (1957, 1961, 1966)
-Chrysler "Valiant" (1959)
-Dodge (1957, 1958, 1962, 1964, 1966)
-Edsel (1959)
-Ford (1957, 1958, 1959, 1963, 1964, 1965)
-Lincoln (1963)
-Lincoln Mercury (1960, 1963, 1964, 1966)
-Mercury (1958, 190, 1964, 1966)
-Oldsmobile (1963, 1964)
-Plymouth (1957, 1959, 1963, 1966)
-Plymouth Valiant (1960, 1961)
-Plymouth "Torsion Aire" (1957)
-Plymouth Suburban (1957)
-Pontiac (1959, 1960, 1963, 1966)
-Rambler (1956, 1959)
-Studebaker (1960)
-Studebaker Lark (1960)

-Citroen (1958)
-Hillman [Roote's Motors] (1958)
-Honda Motorcycle (1965)
-Jaguar (no date listed)
-Opel [Buick-General Motors] (1963, 1964)
-Renault Gordini (1961)
-Renault Caravelle (1961)
-Renault Dauphine (1961)
-Simca (1960)
-Simca [pre-Chrysler] (no date listed)
-Triumph TR-3 (1961)
-Volkswagen (1961, 1964)
-Volkswagen Karmann Ghia (1964)
-Volvo (1963)

-Alemite Kleen Treet (1958)
-Bardahl [Tune-Ups] (1963)
-Champion Spark Plug Company (1960)
-Chevron (1963)
-Dupont Telar (1960)
-Dupont Zerex and Zerone (1957)
-Fram Oil Filters (1959, 1960)
-G.M. Harrison [Four Seasons Climate Control] (1962)
-General Motors [AC Spark Plugs] (1961, 1962)
-Goodyear Tires (1961, 1963)
-Goodyear Suburbanite Tires (1963)
-Gulf Antifreeze and Summer Coolant (1962)
-Gulf Power Crest Batteries (1962)
-Gulf Tires (1962)
-Rayco (1957, 1958, 1961, 1962, 1963)
-Rayco Muffler (1959)
-Rayco Shock Absorber (1960)
-Rayco Tires (1960)

-Gasoline Tax Education Committee (no date listed, 1960)
-GMAC (1958)
-General Motors Guardian Maintenance (1961, 1962, 1963)
-Gulf Safety Campaign (1956)
-The Upholstery Leather A Group, Inc. (no date listed)

-Econo-Car (no date listed)
-National Car Rental System (no date listed)

Award-Winning Ads

-Award Winning Ads (1965)
-Cleo Awards (1967)
-Golden Record Plaque Winners (1965)
-Radio Advertising Bureau (1964)

-American Bankers Association [featuring Eddie Bracken] ( no date listed)
-Bank of America [featuring Stan Freberg] (1958)
-Bank of America Bank Americard (1959)
-Bank of America Timeplan Loans (1963)
-Bank of America Travelers Cheques (1964)
-Beneficial Finance (1959, 1960)
-Citizens and Southern Bank (1960)
-Community Loan Consolidation Company (1957)
-Dime Savings of Brooklyn (no date listed)
-First National Bank of Arizona (1963)
-First National Bank of Oregon (1958)
-First National City Bank, New York (1960)
-GAC Finance Corporation (1957)
-Household Finance Loan Corporations (1958, 1959, 1960, 1962)
-Morris Plan Company of California (no date listed)
-Northwestern National Bancorporation (1958)
-Pacific Finance (1960)
-Seaboard Finance Company (1963)
-S.I.C. (1959, 1960)

-Equitable Life Assurance Policy (1963, 1964)
-General Insurance Company of America (Safeco Auto) (1963)
-John Hancock (1960, 1961)
-Liberty Mutual (c. 1960)
-Life of Georgia (1962)
-Nationwide Auto Insurance (1962)
-Northwestern National Life Insurance Co. (1960, 1961)

-Adolph Coors Company (1963)
-Alcoa Can Beer Tops (no date listed)
-Ambassador Beer (1958)
-Ballantine Ale (1957, 1962, 1964, 1967)
-Bavarian Brewing Company (1959)
-Blatz Beer (1957)
-Blitz Weinhard (1958, 1959, 1963)
-Budweiser (1957, 1958, 1960, 1961, 1962, 1963, 1964, 1965, 1967, 1968, 1969)
-Burgert Beer (1963)
-Burgermeister Beer (1959)
-Burgermeister Beer - Schlitz (1958)
-Busch Bavarian Beer (1962, 1963
-Carlsburg (1962, 1963, 1964)
-Champale (1963)
-Country Club Malt Liquor (1957)
-Drewry's Ltd., U.S.A. Inc. (1959)
-Fither's (1961)
-Genesee Brewing Company (1963)
-Goetz (1958)
-Gold Bond Beer (1959)
-Grain Belt (1965)
-Grand Prize Beer (1957)
-Gunther Brewing Company (1963)
-Gunther Beer (1958, 1959)
-Theo Hamm Brewing Co. [Gunther Beer] (1963)
-Theo Hamm Brewing Co. [Hamm's - St. Paul] (1961, 1963, 1965, c. 1966)
-Heidelberg Beer (1958)
-G. Heidelberg Brewing Co. Old Style Beer (1964)
-Iron City Beer (1960)
-Jax Beer (1961)
-Knickerbocker Beer ( 1958, 1959, 1963)
-Lone Star Beer (1963)
-Lucky Lager (1963)
-Miller High-Life (1958, 1959)
-Narragansett Brewing Company (1958, 1962, 1963)
-Narragansett Beer (1963) -National Beer [National Brewing Company] (1963)
-Olde Frothingslosh (1958)
-Olympia (1957, 1960, 1965)
-Pabst Blue Ribbon Beer (1957, 1958, 1959, c. 1962, 1963)
-Pfeiffer (1957, 1958)
-Piels [featuring Bob & Ray] (1959, 1960, 1962, 1963, 1964)
-Rheingold Beer - Liebmann Breweries (1956, 1957, 1958)
-Rheingold Beer - Rheingold Breweries (1956)
-The F. & M. Schaeffer Brewing Company (1957, 1958, 1959, 1963)
-Schlitz (1957, 1958, 1961, 1962, 1963, 1965)
-Sick's Rainier Ale (1965)
-Stegmaier Beer (1958)
-Stroh's (1959, 1961)
-Utica Club (1962, 1963)
-Waldech Beer (1965)

-Camel (1963, c. 1964, 1965)
-Chesterfield (1965)
-Chesterfield Kings (1963)
-Days Work Chewing Tobacco (no date listed)
-Duke (1959)
-Dutch Masters [Consolidated Cigar Co.] (1957, 1958)
-Half & Half Pipe Tobacco (1960)
-Hit Parade (1957)
-Kent (1957, 1959, 1960, 1963, 1965)
-Lark (1965)
-L & M [Liggett & Myers] (1963)
-Lucky Strike (1963, 1964)
-Marlboro (1956, 1957)
-Mayfield (1958)
-Muriel Cigars (1963)
-Newport (1957, 1958, 1959, 1960, 1961, 1962, 1963, 1965)
-Old Gold (1957, 1965)
-Pall Mall (1958, 1959, 1962, 1964, 1967)
-Parliament (1957, 1959)
-Phillip Morris (1957)
-Regent (1956)
-Salem (c. 1962, 1963, 1965, 1968)
-Tareyton (1957, 1959, 1964)
-Tempo (1963)
-Viceroy (c. 1960)
-White Owl Cigars (1958)
-Winston (1957, 1959, 1960, 1962, 1964, 1965)
-York (1961, 1962)

Drugs/Cosmetics

Baby Products/Tissues/Toiletries

-Ammens Medicated Powder (1959)
-Johnson & Johnson Baby Powder (1961)
-Johnson & Johnson Baby Shampoo (1955)
-Q-Tips (no date listed)
-Scott Tissue (no date listed)
-Vanity Fair Tissues (1957)
-Waldorf Tissue (1956)

-Beech Nut Cough Drops (1963)
-Candettes Cough Drops (1958)
-Cocilana Cough Nips (1959)
-Coldene Cold Tablets and Liquid (1959)
-Contac Cold Medicine (1967)
-Creomulsion Cold Medicine (1959, 1961)
-Medigum (1958)
-Pine Brothers Cough Drops (1964)
-Smith Brothers Cough Drops (1957)
-Vicks Chemical Company [Cough Drops] (1957, 1958, 1960, 1961, 1962)

-Manpower Deodorant (1964)
-Mennen Spray and Push Button (1962)
-Mum Deodorant (1958)
-Old Spice (no date listed)
-Sutton Stick (no date listed)
-Trig Rollon (1959)

-Barbasol Shaving Cream (1957, 1958, 1964)
-Mennen Skin Bracer After Shave (1963)
-Mennen Sof't Stroke Shave Cream (1960, 1961, no date listed)
-Mennen Sof't Stroke Shave Cream & Push Button Deodorant (1963)
-Noxzema Medicated Shave Cream (1957)
-Old Spice After Shave (no date listed)
-Old Spice Hair Groom Tonic (no date listed)
-Old Spice Shampoo (no date listed)
-Palmolive Shave Cream (1958)
-Prince Matchabelli / Seaforth [Cologne Gift Sets] (1958)
-Schick Hot Lather Shave Cream (no date listed)
-Schick Stainless Steel Razors Blades (no date listed)
-Vaseline Hair Tonic (1959)
-Vitalis Hair Cream (1956, 1957)
-Zizanie de Fragonard Cologne (no date listed)

-Bain de Soleil Sun Tan Lotion (1959, no date listed)
-Bronzetan San Tan Lotion (no date listed)
-Revlon Sunbath Sun Tan Lotion (1961)
-Sea & Ski Sun Tan Lotion (1963)

-Colgate Dental Cream (1957)
-MacLean's (1965, 1966)
-Pepsodent (1956)
-Ultra Brite (no date listed)

-Arpege Perfume [Mother's Day Spots] (1964)
-Avon Cosmetics (1963)
-Breck Hair Set Mist (1957)
-Clearasil [Feel Pretty Campaign] (1963)
-Colgate-Palmolive Hair Shampoo (1963)
-Evening in Paris Bath Oil (1962)
-Lanvin Arpege Perfume (1963)
-Lavin Arpege / My Skin Perfume (1963)
-Noxema Cover Girl (1963)
-Noxema Cover Girl Matte Makeup (1962)
-Ting Medicated Cream (1959)

-Absorbine, Jr. (1964)
-Alka-Seltzer (1959)
-Aspro Aspirin (1958)
-Bromo Quinine (no date listed)
-Bufferin (1958)
-Compoz (1962, 1963)
-ENO (1957)
-Ex-Lax (1957, 1963)
-Feenamint (1959)
-Johnson's Back Plasters [featuring Bob & Ray] (1957)
-Tums Antacid (1958)

Farm Products

Machinery

-Case Tractors (1960)
-Ford Tractors (1961)
-International Harvester [IH] (1958, 1960)
-Massey-Ferguson Tractors (1962, 1963)
-McCullogh Chainsaws (1960)
-Moline Farm Machines (1959)
-Oliver Farm Machinery (1958)

-Armour Agricultural Chemical Company (1961)
-Chilean Nitrate (1961)
-Pacific Guano (1958)
-Phillips Petroleum Company (1963)

Food

Breads

-Arnold Bread (1957)
-Bond Bread (1957)
-Cook Book Bread (1959)
-Dandee Bread (1960, 1961)
-Harvest Bread (1960, 1961)
-Levy's Bread (1957)
-Lite Diet Bread (1960, 1961)
-Merita Bread (1963)
-Monk's Bread (1960, 1961)
-Mr. Big Celo (1960, 1961)
-Pepperidge Farm (1957, 1958)
-Rite Diet (1962)
-Southern Bakeries Co. [Southern Bread] (1958)
-Tastemaster (1959)
-Taystee Bread (1959?)
-Tender-Cut (1962, 1963)
-Tip-Top (1957)
-Tip-Top Regular (1960, 1961)
-Tip-Top Tender Twist (1960, 1961)
-Town Talk Bread (1961)
-Wonder Bread (no date listed)

-Betty Crocker's Brownie Mix (1962)
-Cadbury Biscuits (1961)
-Johnston Cookies (1961)
-Mother's (no date listed, 1957, 1959, 1961)
-Pattie Cake Cookies (1963)
-Ry-Krisp Crackers (1959)
-Sara Lee (1962)
-Sunshine Biscuits (1956, 1957)

-Barricini Chocolate (1958)
-Nestle (1963)
-Sen Sen (1957)
-Whitman's Chocolates (no date listed)

-Beechnut Gum (1957)

-Ambrosia Rice Pudding (1964)
-Jell-O (no date listed)
-Reddi-2-Wip (no date listed)

-Blue Bell Potato Chips (1958)
-Laura Scudder's Potato Chips (no date listed)
-Lays Potato Chips (1959)
-Old London Snacks (1963)

-Carnation Instant Wheat (1964)
-Kellogs Corn Flakes (1964)
-Maltex (1960)
-Malt-O-Meal (no date listed)
-Post Toasties Corn Flakes (1959)
-Ralston Purina (no date listed, 1957, 1959, 1961, 1963)
-Wheatena (1964)
-Zoom (1962)

-Beech-Nut (1960, 1961)
-Borden's (1957, 1958, 1959)
-Butter-Nut Coffee (1959, 1961, 1963, 1964)
-Cain's (1959)
-Chase & Sanborn (1962, 1963)
-Chock Full O' Nuts (1957, 1961)
-G. Washington (1955, 1956)
-Hills Bros. (1955, 1957)
-Jomar Instant Coffee (1957)
-MJB (no date listed)
-Nash's (1961)
-Nescafe (no date lsited, 1957)
-Decafe [Nestle] (no date lsited, 1957)
-Pan American (1959)
-Savarin (1958, 1959, 1961, 1962)
-Spartan (1959)

-Borden's Ice Cream (1959)
-Borden's Ready Diet (1959)
-Breakstone Cottage Cheese (1959)
-Breakstone Yogurt (1961)
-Bridgeman Creameries (no date listed)
-Carnation Evaporated Milk (1964)
-Carnation Evaporated Milk [Spanish language ads] (1964)
-Catawba Dairy, Inc. (1960)
-Dannon Yogurt (1961, 1964)
-Deans Milk (no date listed)
-Eskimo Pie (no date listed)
-Jerseymaid Milk (no date listed)
-Marin-Dell Dairy Foods (1962)
-Meadow Gold Dairy Products (1961)
-Milnot Milk Components (1960)
-Montgomery Dairy Products (1960)
-Nulaid Eggs (1960)
-Rowan Dairy (1960)
-Sealtest (no date listed)
-West End Dairy (1960)

-Campbell's V-8 Juice (1962)
-Libby Tomato Juice (1963)
-Mott (1963, 1964)
-Ocean Spray Cranberry Juice (1965)
-Real Gold Orange Base (1960)
-Sacramento Tomato Juice (no date listed)
-Senaca Grape Juice (1964)
-Snap-E-Tom Tomato Drink (1964)

Bird's Eye (1956)
Coldwater (1963)
Starkist (1961)

-American Lamb Council (no date lsited.)
-Ferris Bacon (1957)
-Ferris Ham (1957)
-Hygrade Food Products (1959)
-Sperry's Homestead (1961)

-Nat Buring Packing Co. (1958)
-Esskay (1959)
-Pureta Franks (no date listed)
-Vienna Sausage (Wilnot's) (1965)
-Williams' (Fryers Ham Salad (1957)

-Carolina Rice (no date listed)
-Contadina Spaghetti Sauce (no date listed)
-Contadina Tomato Paste (1961)
-Franco-American (no date listed)
-Golden Grain Pasta (1963)
-Goodman's Noodles (1960)
-Inn Maid Noodles (1961)
-LaRosa (1958, 1962)
-Lawry's Spaghetti Sauce (1960)
-Mueller's (no date listed)
-Ronzoni (1960, 1962)

-Cadillac Dog Food (1961)
-Friskies Cat Food (1959)
-Ken-L-Ration (1958)
-Nutrena Dog Food (no date lsited)
-Sturdy Dog Food (1961)

-Birds Eye Meat Pies (1956)
-Crystal Ice (1959)
-Dulany Frozen Foods (1957, 1958)

-Aunt Nellie's Foods (1963)
-Banquet Canning Company (1960)
-Beech Nut Baby Foods (1958)
-Bounty Chili (no date listed)
-California Canners & Growers (1965)
-Campbell Soup Co. (1960)
-Carnation Tuna (1962)
-Chun King Chow Mein (1960, 1961)
-Dennison's Chili Con Carne (1961)
-Fluffy Instant Potatoes (1958)
-Heinz Beans (1961)
-Heinz Cheese Soup (1961)
-La Choy Chinese Foods (1963)
-LaRosa Soups (1958)
-Manischewitz Borscht (1959)
-Rosarita Mexican Foods (1962)
-Vita Food Products (no date listed, 1964, 1965)

-Fanning's Bread and Butter Pickles (no date listed)
-Gem Salad Oil (1964)
-Grey Poupon (1956)
-Heinz Pickles (1964)
-Hellman's-Heinz (1961)
-Hellman's (1963)
-Mary Ellen's Jams & Jellies (no date listed)
-Mazola Dressings (1963)
-Ocean Spray (no date listed)
-Polaner Preserves (no date lsited)

-Ac'cent (no date listed, 1962-63)
-Angostura Aromatic Bitters (1961)
-Diamond Crystal Salt (no date lsited)
-Sterling Salt (1957, 1958)

-Albers Cereals (1964)
-Ballard Flour (1960)
-Bisquick (1965)
-C & H Sugar (1962, 1963)
-Light Crust Flour (1961)
-Mazola (1963)
-Pillsbury Best Flour (1960)

-National Tea Company (no date lsited)
-Red Rose Tea (1963)
-Salada Tea (1958, 1964)
-Tetley Tea (1957, 1960, 1963)

Household Products

-Alcoa Wrap (1959, 1963)

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