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LAB Sound Bites
These vintage radio commercials are made freely available for purposes of scholarship and enjoyment. Reproduction for any other purpose is strongly discouraged. In making these advertisements available to interested researchers, the Library of American Broadcasting makes no claims of intellectual ownership or control.Samples from the
Radio Advertising Bureau Collection
Brisk Toothpaste - No matter how good Brisk is, you still shouldn't "Brush in a Rush." (.WAV format, .AIFF format, 493K).
Bromo-Quinine (late 1950s) - From the name we thought this was a remedy for dyspeptic malaria victims, but actually it's inimitably effective against colds. (.WAV format, .AIFF format, 283K).
Bubble Up! Soft Drink (1958) - The search for
carbon[ated]-based life forms on Mars begins! (.WAV format,
.AIFF format, 653K).
Ingram Gasoline (1958) - 98 Octane! What did people drive in 1958, Indy Cars? (.WAV format,
.AIFF format, 657K).
Lucky Beer (1963) - Independent mass consumption tests prove that this really is the beer with which to "get lucky." (.WAV format,
.AIFF format, 304K).
Mayfield Cigarettes (1958) - After hearing this ad, you won't just want to smoke a Mayfield, you might just want to eat one! (.WAV format, .AIFF format, 615K).
Patti-Cake Cookies (1963) - This company was later acquired by the Keebler elves in a hostile takeover. (.WAV format, .AIFF format, 658K).
Studebaker Lark (1960) - After you hear about this new "pert and perky" Studebaker, you'll want to rush right out and buy one! What? Oh. Never mind... (.WAV format, .AIFF format, 618K).
Sturdy Dog Food (1961) - Sure, these guys say it's delicious, but if they've never tasted it how do they really know? (.WAV format, .AIFF format, 279K).
Tempo Cigarettes (early 1960s) - Warning: The Surgeon General has determined that listening to this commercial could be hazardous to your health.(.WAV format, .AIFF format, 645K).
Ting Pimple Cream (1959) - This product was pulled from the market in 1961 when "Doctor's half-face tests" were declared "cruel and unusual," even for teenagers. (.WAV format, .AIFF format, 653K).
Top Value Stamps (1960) - Only 15,000 books get you a split-level ranch house in New Rochelle! (.WAV format,
.AIFF format, 578K).
Trig Deodorant (1959) - This product did quite well with their slogan "The staying power a man needs" until its users figured out it really was just a deodorant. (.WAV format,
.AIFF format, 621K).
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