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Swing Magazine
WHB radio in Kansas City began publishing Swing magazine in 1943. Swing, a 100 page, pocket size magazine functioned as an advertising tool for the station. Each issue featured articles on marketing, advertising, research and also provided information on leisure activities within the city of Kansas City. Swing was sent free of charge to time buyers, advertisers, agencies, and advertising and sales executives and also sold for $.25 an issue.
Each cover featured a portrait of a Swing Girl. The Swing Girl had been used in publicity materials for the station prior to the publication of the magazine in 1943. She usually appeared on billboards and on calendars advertising the station and its programming. Some of those images are shown below:
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For further information, contact the Library of American Broadcasting.
labcast@umd.edu
Library of American Broadcasting
University of Maryland, College Park
