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BMGT 351: Direct Marketing
Research resources compiled, and web page created by
Lily Griner
Social Sciences & Allied
Professions Team,McKeldin Library.
Professor: Dr. Jane Frank
This web page contains links to electronic resources useful for
researching business topics.
For a complete list of electronic resources
available to University of Maryland faculty,
staff, and students, as well
as information about the full range of library materials and
services, consult the UM Libraries' home page
Because of licensing agreements, access to bibliographic databases and electronic
journals
is restricted to UM faculty, staff, and students. The databases may be accessed
from off campus via
MdUSA gateway, for more detailed information consult
Remote access
DEFINE YOUR TOPIC
Have a clear idea of your topic and the issues or concepts involved. Think of synonyms to describe the issues/concepts. Remember that others may describe topic differently.
DECIDE WHAT KINDS OF SOURCES YOU NEED
Think about - what kinds of sources would have the information you need. Very current business issues = newspaper articles; overview of an industry = handbook or book; list of companies = directories
Annual Reports
Guide to SEC filings.
Industries & Corporations
Guide to information sources on companies and industries.
Private Companies
Guide to finding information on privately owned companies.
Direct Marketing Association
National Mail Order Association
SRDS Lifestyle Market Analyst McK Ref HF5415.33.U6L54
In 3 sections, section 1 provides market profiles, giving demographic statistics (age, income, education, etc.) and "data on lifestyles what port of market households have people who participate in each of the 56 activities i.e., photography, reading, specific sports, etc.", Section 2 is arranged by the 56 lifestyle interests, and Section 3 "analyzes each of the demographic characteristics cited in section 1, and coordinates them with what lifestyle interests the segment prefers"
Mediamark Research McK Ref HF5415.M
Use to get profiles of consumer. Statistics based on an annual survey, show the buying tastes of the US public. Age, education, income of the consumer is matched with the kind of products he/she buy.
Choices II (Simmons Study of Media and Markets), 1997.
A CD-ROM product available on Workstation #64 (behind the Information Desk) in McKeldin. Choices II is a competitive product to Mediamark Research above. It is used to get a profile of consumer. Choices II results may be saved to a disc and uploaded into a spreadsheet such as Excel.
Simmons Tutorial
The Simmons Tutorial is very useful especially if one is not at all familiar with the Simmons source.
MarketResearch.com Academic
Full text market research reports on selected industries and demographics.
Standard Rate and Data Service McK Ref HF5905.S7
Use to get advertising rates for different media, i.e., newspapers, magazines, radio, TV.
Editor & Publisher Market Guide McK Ref HF5905.E38
Use to find market data for "US and Canadian newspaper cities covering facts and figures about: location, transportation, population, households, banks, autos, principal industries, climate, retailing, retail outlets.
Leading National Advertisers.Ad Summary McK Ref HF5805.L42 Folio
Use to find out how much was spent on advertising a certain brand, and what media was used.
Business & Company Resource Center
Combines in one place many sources. Includes industry snapshots.
Standard & Poor's NetAdvantageA detailed look at about 50 industries by one of the most highly recognized publisher of business information.
Fairchild's Retail Stores Financial Directory, 1997 McK Ref HG4961.F31
Financial manual for the retail industry, includes names of key people in company, subsidiaries, sales and earnings, income account, assets and liabilities.
Plunkett's Retail Industry Almanac. McK Ref HF5429.3.P57
"Guide to... retail companies and retail industry trends"
Plunkett Research, Ltd home page lists their publications, and the type of information found in each. To get the actual company profiles, use the print source, cited above
First thing one must consider: Is company public or private?
Directories are useful to locate this information.
Business & Company Resource Center
Combines in one place many sources. The information provided on companies includes: profiles, histories, chronoligies, investment/brokerage house reports, rankings, and periodical articles.
Hoovers Online This site provides company profiles and lists competitors.
Dow Jones Interactive This database contains a Publications Library which covers over 6500 business focused full text publications, including newspapers and magazines.
SIC and NAICS codes are used in some directories and are very important in tracking similar companies or competitors. The Census Department Home Page has links to SIC and NAICS code and provides code definitions and descriptions. SIC and NAICS from Census
The following two print versions of the manuals may prove useful as well.
Standard Industrial Classification Manual. McK Quick Ref HA40.I6U3.
North American Industrial Classification System.
McK Quck Ref HF1042.N6 1997
The following sources are useful in finding competitors.
Hoovers Online This site provides company profiles and lists competitors.
Moody's Industry Review. McK Ref HG4963.M68
Value Line Investment Survey. McK Business Law Alcove
Business & Company Resource Center
Combines in one place many sources. The information provided on companies includes: profiles, histories, chronoligies, investment/brokerage house reports, rankings, and periodical articles.
RDS Business Reference Suite (BizSuite)
Combines three complementary databases: Business & Industry, Business & Management Practices, and TableBase. TableBase is comprised of tabular data based on trade and professional publications from Business & Industry and Business & Management Practices. The three databases can be searched all together or individually.
Business Source Premier
Broad business coverage, includes popular business magazines.
Dow Jones Interactive This database contains a Publications Library which covers over 6500 business focused full text publications, including newspapers and magazines.
ABI/Inform
Broad coverage of research oriented journals and perspective on companies. About 70% full text.
Academic Universe Lexis/Nexis
Full text coverage of newspapers and magazines dealing with all aspects of business, includes company information based on Securities & Exchanges Commission filings.
VictorWeb
Use to find periodical titles owned by McKeldin Library or other libraries in the University of Maryland System. This is the next step after you searched the above Periodical Indexes and found some articles of interest which were not available in full text. VictorWeb should also be used to locate information on other holdings of all libraries in the University of Maryland System.
Tangled in the Web?
Publication Manual of the American Psychological Association 4th ed. Washington, DC. American Psychological Association, 1994. McK Ref QCK Ref BF 76.7.P83
Print version of the American Psychological Association style manual. Use it for citing print sources.
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