MYOB III : Marketing Research
Information compiled by Lily Griner and Zaida Diaz
Social Science and Allied Professional Team
This web page contains links to electronic resources useful for
researching business topics. For a complete list of electronic
resources available to University of Maryland faculty, staff, and
students, as well as information about the full range of library
materials and services, consult the UM Libraries' home page.
Because of licensing agreements, access to bibliographic databases
and electronic journals is restricted to UM faculty, staff, and
students. These may be accessed from off campus; MdUSA is the gateway for some of the databases; for more detailed information consult Remote
access.
Market Overview
Product
Customer
- Marketing research is much more than just promotion and advertising. Learning everything you can about the company and industry is a crucial part of marketing research. The MYOBI-Company Analysis and MYOBII-Industry Analysis tutorials will provide good beginning strategies.
VBIC - Virtual Business Library provides Research Aids and more in-depth information on all types of business topics, including marketing.
-
-
- Standard & Poor Netadvantage (Also available through
MdUSA [UM Database Gateway])
- Internet version of Standard & Poor's Industry Surveys (current year only online). Provides comprehensive overviews of about 52 industries. Discusses major competitors.
- RDS Business & Industry
- 1994- Current. Broad-based international business information database that focuses on facts, figures, events and market information about companies, industries, products and markets. Covers company, industry, market and product information.
- Predicasts Promt (Also available through
MdUSA [UM Database Gateway])
- Business Source Premier via EbscoHost (Also available through
MdUSA [UM Database Gateway])
- Broad based, business periodical database that includes scholarly journals and business periodicals covering topics such as management, finance, accounting, company and industry information.
- Business & Company Resource Center
- Execute your search in the Company window, when looking at the company profile click on top of screen Industry Overview icon for a snapshot look at industry.
-
[TOP]
- Market Share Reporter. MCK REF HF5410.M35
- An annual compilation of market share statistics for products/industries.
- Business & Company Resource Center
- Execute your search in the Subjects in Article window for articles on products using the following strategy:
general electric and (new products or product development)
-
- Business Source Premier via EbscoHost (Also available through
MdUSA [UM Database Gateway])
- Comprehensive, business periodical databases that includes scholarly journals and business periodicals covering topics such as distribution, management, finance, accounting, company and industry information.
- RDS TableBase
- TableBase is comprised of tabular data based on trade and professional publications from Business & Industry and Business & Management Practices.
- RDS Business & Industry
- 1994- Current. Broad-based international business information database that focuses on facts, figures, events and market information about companies, industries, products and markets. Covers company, industry, market and product information.
- Dow Jones Interactive(Also available through
MdUSA [UM Database Gateway])
- Covers over 6000 major business trade publications, newspapers and magazines on all topics important to business.
- Business & Company Resource Center
- Execute your search in Subjects in Article window.
- Predicasts Promt (Also available through
MdUSA [UM Database Gateway])
[TOP]
-
- Thomas Register of American Manufacturers. McK Ref T12.T6
- Directory of manufacturers.
- Small Business Sourcebook. McK Ref HD2346.U5S65
- Provides important information on how to start a small business, includes start up sources of information, useful government agencies, associations, suppliers, etc.
- Directories in Print. McK Ref Qck Ref AY2001.D571
- Dow Jones Interactive(Also available through
MdUSA [UM Database Gateway])
- Covers over 6000 major business trade publications, newspapers and magazines on any and every business topic.
[TOP]
-
- RDS Business & Industry
- 1994- Current. Broad-based international business information database that focuses on facts, figures, events and market information about companies, industries, products and markets. Covers company, industry, market and product information.
- Predicasts Promt (Also available through
MdUSA [UM Database Gateway])
- Business Source Premier (Also available through
MdUSA [UM Database Gateway])
- Broad based, business periodical database that includes scholarly journals and business periodicals covering topics such as distribution, management, finance, accounting, company and industry information.
[TOP]
-
- Standard Rate and Data Service McK Ref HF5905.S7
- Use to get advertising rates for different media, i.e., newspapers, magazines, radio, TV.
- Leading National Advertisers. Ad$ Summary McK Ref HF5805.L42 Folio
- Use to find out how much was spent on advertising a certain brand, and what media was used.
- Editor & Publisher Market Guide McK Ref HF5905.E38
- Use to find market data for "US and Canadian newspaper cities covering facts and figures about: location, transportation, population, households, banks, autos, principal industries, climate, retailing, retail outlets".
- Standard Directory of Advertisers. McK Ref HF5805.S73
- Directory of companies who use advertising agencies, gives amount spent on advertising, and lists advertising agencies used.
- Standard Directory of Advertising Agencies. McK Ref HF5802.S72
- Directory of advertising agencies, companies who use them, and how much the companies spend on advertising.
- Business Source Premier (Also available through
MdUSA [UM Database Gateway])
- Comprehensive, business periodical databases that includes scholarly journals and business periodicals covering topics such as promotion, management, finance, accounting, company and industry information.
- Dow Jones Interactive(Also available through
MdUSA [UM Database Gateway])
- Covers over 6000 business trade publications, newspapers and magazines dealing with any and every business topic.
[TOP]
-
-
- SRDS Lifestyle Market Analyst McK Ref HF5415.33.U6L54
- In 3 sections, section 1 provides market profiles, giving demographic statistics (age, income, education, etc.) and "data on lifestyles what port of market households have people who participate in each of the 56 activities i.e., photography, reading, specific sports, etc.", Section 2 is arranged by the 56 lifestyle interests, and Section 3 "analyzes each of the demographic characteristics cited in section 1, and coordinates them with what lifestyle interests the segment prefers"
- Mediamark Research McK Ref HF5415.M 1997
- Use the 22 volume set to get profiles of consumer. Statistics based on an annual survey, show the buying tastes of the US public. Age, education, income of the consumer is matched with the kind of products he/she buy.
- Choices II (Simmons Study of Media and Markets), 1997.
- A CD-ROM product available on Workstation #64 (behind the Information Desk) in McKeldin. Choices II is a competitive product to Mediamark Research above. It is used to get a profile of consumer. Choices II results may be saved to a disc and uploaded into a spreadsheet such as Excel.
- Simmons Tutorial
- The Simmons Tutorial is very useful especially if one is not at all familiar with the Simmons source.
- American Public Opinion Index. McK Ref HM261.A463
Index to thousands of public opinion surveys conducted by U.S. research firms. A corresponding microfiche collection provides summary results for the questions from the Index.
- RDS TableBase
- TableBase is comprised of tabular data based on trade and professional publications from Business & Industry and Business & Management Practices.
[TOP]
-
- MarketResearch.comAcademic
- Full text market research reports.
- Mediamark Research McK Ref HF5415.M 1997
- Use the 22 volume set to get profiles of consumer. Statistics based on an annual survey, show the buying tastes of the US public. Age, education, income of the consumer is matched with the kind of products he/she buy.
- Choices II (Simmons Study of Media and Markets), 1997.
- A CD-ROM product available on Workstation #64 (behind the Information Desk) in McKeldin. Choices II is a competitive product to Mediamark Research above. It is used to get a profile of consumer. Choices II results may be saved to a disc and uploaded into a spreadsheet such as Excel.
- Simmons Tutorial
- The Simmons Tutorial is very useful especially if one is not at all familiar with the Simmons source.
- Sourcebook of Zip Code Demographics. McK Ref HA203.S661
For every zip code provides information on population growth, number of households, etc., also economic data, computes a 5 year forecast at zip code level.
- Rand McNally Commercial Atlas and Marketing Guide. McK Ref G1019.R214
Crucial source to "understanding information on geographic markets". Contains a guide to cities with airports, and list of airlines which service those cities. Contains demographic and economic data in map form, also maps of manufacturing activity, population changes, etc.
- RDS TableBase
- TableBase is comprised of tabular data based on trade and professional publications from Business & Industry and Business & Management Practices.
[TOP]
[TOP]
-
-
- Tangled in the Web?
[TOP]
Questions?
- If you have any questions about these or other library resources, contact Lily Griner (griner@umd.edu) or Zaida Diaz (zdiaz@umd.edu), Business reference librarians, University of Maryland Libraries.
[TOP]
|
|
© 1999 University of Maryland Libraries
Last Revised: 11/02/00
|