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Papers of
Samuel C.O. Holt
Processed by: Karen M. Spicher, November, 1994
Revised by: Karen E. King, February 1995; Elizabeth C. Borja, January 2001
33.5 lin. ft.
Abstract
Samuel C. O. Holt started his public broadcasting career in 1969, when he directed a Public Radio Study, commissioned by the Corporation for Public Broadcasting and the Ford Foundation. This study "outlined a course of action followed by CPB in developing a national system of public radio." From 1970 to 1973, he was Coordinator of Programming at the Public Broadcasting Service (PBS). There, he developed and oversaw PBS's national program service; programming included Masterpiece Theatre, Firing Line, Zoom, and The Electric Company. He also was responsible for the oversight of the development of closed captioning and for initial efforts in the coordination of educational programs for classrooms. In 1977, Holt joined National Public Radio as Senior Vice President for Programming and directed the Programming Division until 1983. There, he created new programming services, including the new shows Morning Edition, NPR Playhouse, The Sunday Show, and NPR Plus. In addition, he expanded news coverage, developed the Public Radio Audience measurement system, began educational services, and initiated NPR's cassette marketing.
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