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Papers of
Keith W. Mielke
Processed by: Mark Baxter, Karen E. King
October 2002
3.5 lin. ft.
Abstract
In June 1977, Mielke became the Executive Director of Research for the Children's Television Workshop (CTW). Over the next twenty years Mielke held various positions in the research department including executive director for 3-2-1 Contact, vice-president for research, and senior research fellow. At CTW Mielke helped develop the Program Evaluation Analysis Computer (PEAC) system which utilized a wireless response unit for moment-by-moment responses to test material with automated analysis of data. He also commissioned the first comprehensive evaluations of Sesame Street since the Educational Testing Service first reviewed the show from 1969 to 1971. The collection deals with the policies and goals of CTW, corporate reports evaluating the effectiveness of shows, research into educational television, and reports to outside organizations on work done at CTW.
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