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Audience Research
- Robert B. Carlisle Papers
- Corporation for Public Broadcasting: John W. Macy Files
- David M. Davis Papers
- Lee C. Frischknecht Papers
- Samuel C.O. Holt Papers
- Frank W. Lloyd Papers
- Richard J. Meyer Papers
- Archives of National Public Radio
- WNET Archive Collection
Reading Room
Agostino, Don and Jayne Zenaty. Home VCR Owners' Use of Television and Public Television: Viewing, Recording and Playback: A Report. 1980. NPBA REF PN 1992.95 .A36 1980
Corporation for Public Broadcasting.
- Public Television/Radio Survey January 1979 Reports 1-4. Washington, DC: Corporation for Public Broadcasting, 1979. HE 8700.8 .S728 1979
- A Qualitative Study: The Effect of Television on People's Lives. Washington, DC: Corporation for Public Broadcasting, 1978. HE 8700.8 .C66 1978
Corporation for Public Broadcasting. Office of Communication Research.
- In Search of Diversity: Symposium on Minority Audiences and Programming Research: Approaches and Applications. Washington, DC: Corporation for Public Broadcasting, 1981. PN 1990.9 .M4 S84 1981
- Proceedings of the 1980 Applications Conference on Qualitative Television Ratings: Final Report. Washington, DC: Corporation for Public Broadcasting, 1980. PN 1992.8 .R3 P76
- Proceedings of the 1980 Technical Conference on Qualitative Television Ratings: Final Report. Washington, DC: Corporation for Public Broadcasting, 1980. HE 8697 .A8 T4 1980x
Gantz, Walter
- Public Television Pilot Testing Instrument: A User's Handbook. Washington, DC: Office of Communication Research, Corporation for Public Broadcasting, 1981. HE 8700.7 .A8 G3
- Uses and Gratifications Associated With Exposure to Public Television. Washington, DC: Corporation for Public Broadcasting, 1980. HE 8700.8 .G36 1980
Goldman, Ronald J. and Robert LaRose. Assessment of Audience Feedback Systems for Research and Programming. Washington, DC: Corporation for Public Broadcasting, 1981. TK 5101 .G64
Lee, S. Young. Status Report of Public Broadcasting 1980. Washington, DC: Corporation for Public Broadcasting, 1981.
- NPBA REF HE 8689.8 .S7 1980
- LAB Collection: 384.574 C (NAB Books)
Macy, John W. "Is Anybody Watching," Television Quarterly Vol. XI, No. 3 (Spring 1974): 44-47. Periodicals
National Public Radio. Office of Audience Research and Program Evaluation. The NPR Audience 1982/1983. [HE 8689.7]
Statistical Research Inc. Public Television and Public Radio: Awareness, Viewing and Listening... Washington, DC: Corporation for Public Broadcasting, 1982. HE 8689.8 .P82 1981
By Request
American Research Bureau. Audience Estimates for 25 Major Public Television Station-Markets. February 10 - March 9, 1971. Folder: 572
Carter, Richard F. "The Perceived Appeals of Television Program Content." 1957. on shelf - no call number
Clark, David W. "Viewer Survey of the Expanded WGBU-TV Audience: Bowling Green, Ohio." 1974. Folder: 514
Corporation for Public Broadcasting.
- "Newsroom: An Audience Evaluation for KQED-TV". 1969. Folder: 080
- Public Radio/Television Survey January-February 1978. June 1978. Folder: 085
- Public Television Survey February 1976 Folder: 089
- Public Television Survey January-February 1977. Folder: 093
Danish, Roy. "The Shaping of the Television Medium." Speech Association of America, Annual Convention, December 30, 1965. Folder: 118
DeMartino, Nick. "Exploring the Public Air: The Programming Structure of Public Broadcasting." TeleVisions, Vol. 3, No. 3 (August/September 1975): 1+. Folder: 119
Ellis, Donna and Jack Lyle. "The Audience of WQLN...." 1973. Folder: 140
Farrar, Ron and Anna Fay Friedlander. General Analysis of the Audience of KERA: Dallas/Fort Worth, Texas. 1972. Folder: 515
Farson, Richard. "Speech." Wingspread Conference on Public Television Programming, 1970. Folder: 145
GED Research, Inc.
- "Reactions of Listeners to Public Radio with a Special Emphasis to All Things Considered. Vol. 1" 1971. Folder: 518
- "Survey of Public Television Viewing in the Boston, Massachusetts Area." 1970. Folder: 166
Hausman, Louis. "Television and the Pursuit of Excellence." Institute for Education by Radio-Television, April 26, 1961. Folder: 180
Hoban, Charles F. "Determinants of Audience Formation and Reaction to Early-Morning TV College Credit Courses." 1963. Folder: 197
"The Importance of Viewers of New Technology in Television." PBS Engineering Committee minutes at the Aspen Institute Conference, 1979. Folder: 522
Katzman, Natan.
- "The Audience of KQED's Newsroom." 1974. Folder: 524
- "Community Survey: Sacramento, CA." 1974. Folder: 525
Katzman, Natan and Mark Stevens. "Tale of Four Cities: A Report on Some Duopoly and Separate Ownership Situations in Public Television, Comparing Program Schedule Duplication and Audience Reach." 1978. Folder: 215
Lindsay, Carl A. and Edmond L. Seguin. "1972-73 WPSX-TV Audience Analysis Project: Methodology for Analyses of TV Diary Data and Viewing Behavior Results." September 1973. Folder: 531
Louis Harris and Associates.
- "A Study of the Impact and Progress Scored by WNDT-TV in the New York Metropolitan Area." April 1967. Folder: 532
- "Viewers of Public Television." November 1969. Folder: 241
- "The Viewing of Public Television 1971." November 1971. Folder: 242
Lyle, Jack.
- Public Radio and its Subscribers in the Washington, DC Area. November 1972. Folder: 536
- "Viewers of Public Affairs Programs on WETA-TV: Spring 1973." Winter 1974Folder: 533
Lyle, Jack and Donna Ellis.
- "A General Analysis of the Audience of Public Broadcasting in the New York Area." October 1972. Folder: 534
- "A General Analysis of the Audience of WETA-TV." October 1972. Folder: 535
Pool, Ithiel de Sola and Barbara Adler. "The Out-of-Classroom Audience of WGBH: A Study in Motivation in Viewing." 1963. Folder: 351
Sapolsky, Karen.
- "General Analysis of the Audience of WGBH Boston, Massachusetts." 1974. Folder: 541
- "Selected Excerpts from Leisure Activities of the Adult Audience for Public Television." 1977. Folder: 388
Shain, Russell E. "General Analysis of the Audience of KRMA in Denver, Colorado." 1974. Folder: 543
