Ford Introduces the Model A
On December 2, 1927, the Model A, a new car from the Ford Motor Company, first went on sale. While Ford had lead the automotive world when it introduced the Model T in 1908, the lack of flexibility in mass production of its vehicles was becoming a problem as competitors, such as General Motors, offered more options on their vehicles. The Model A was a way for the Ford Company to offer various options and styles for their vehicles. While the Model T was the first affordable automobile available in the United States, the mass production of the assembly line meant that customization was limited. The Model T was also in production for almost 20 years, which meant that many new innovations were available in the motoring world, but were not applied to Ford’s automobiles. Declining sales in the Model T forced the Ford Motoring Company to introduce a new car, which would have some of the modern conveniences people were becoming used to in cars. When developing the Model A, Henry Ford worked on the mechanical aspects of the car and the production process. Ford’s son Edsel worked on the styling and appearance of the various versions of the car. The Model A was available in four standard colors and many different styles, including Coupe, Cabriolet, and Sedan, which ranged in cost from $385 to $1400. The Model A was the first Ford to use standard driver controls that were already being used on other brands of automobiles. Along with conventional controls, the Model A was also the first car to use safety glass for its windshield. Between 1927-1931, almost 5 million Model A automobiles were produced in Ford factories around the world. In 1932, Ford introduced their new car, the Model B.
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Ford, the men and the machine by Robert Lacey