Gale Encyclopedia of E-Commerce
Essays cover finance and banking, accounting, marketing, management and information systems. Provides access to the world of Internet commerce and addresses the concerns of those who want to join the ranks of the Internet business community. Presents answers to common questions about website development, financing, advertising, and more. Features 470 essays covering topics and terms, profiles of the top e-commerce companies, biographies of e-commerce innovators, and coverage of events and legislation related to e-commerce.