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Standard Rate & Data Service (SRDS)

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Description:

SRDS online locate ad rates and circulation for magazines, newspapers, TV and radio, and find demographic profiles of DMAs. Also includes audience analytics for websites that sell ads and the local Market Audience Analyst, containing demographic and life style information on consumers by geographic regions; this data comes from Experian Simons and Nielsen Claritas PRIZM

Vendor:
Kanter Media
Restrictions:
Subject:

Meet Your Subject Specialist

Diaz, Zaida
Humanities and Social Sciences Librarians, McKeldin
  • Business
  • Economics
Griner, Lily
Humanities and Social Sciences Librarians, McKeldin
  • Business
  • Economics