Speaking of Books Series Presents Prof. Hank Lucas
A Conversation with Henry J. Lucas,
26, 4:30 - 6:00pm
McKeldin Library, Special Events Room (Room
Join us for a discussion with Henry J. Lucas, Jr.,
Robert H. Smith Professor of Information Systems, and author of The Search
for Survival: Lessons from Disruptive Technologies.
business students, business managers, and corporate senior executives, this book
distills the lessons learned from the disasters that have befallen companies
that were unable to cope with disruptive technologies.
Who could have
imagined that hugely successful and profitable companies like Kodak,
Blockbuster, and Borders as well as well-established entities such as the U.S.
Postal Service and the New York Stock Exchange could lose market share and be
threatened with extinction? These are but a few of the examples of the firms
that responded poorly respond to a disruptive technology.
decades, technology has changed rapidly to the point that it can very quickly
affect a seemingly impregnable company or industry. Unexpected technological
developments enable innovators to offer new products and services that threaten
incumbents. In order to survive, existing firms must be able to see a disruption
on the horizon and figure out how to respond.
The Search for
Survival: Lessons from Disruptive Technologies examines organizations that
failed to develop a strategy for coping with a technological disruption and have
suffered greatly or even gone out of business. The first chapter presents a
model of how firms can respond to and hopefully survive a disruptive technology.
Each following chapter focuses on firms that have failed to survive or whose
future is in doubt, accompanied by an extensive, detailed discussion of the
lessons learned from each company or field's failings, covering examples from
industries such as recorded music, book publishing, video, newspaper, and higher
• Provides examples of companies and industries that will be familiar to all
• Utilizes a straightforward model of the survival process that guides the
chapter discussion in which companies and industries are given a score based on
the factors in the model
• Provides a discussion of "Making and Executing Tough Management Decisions"
(METD) that applies to each company or industry
The University Libraries
have hosted Speaking of Books since 2005, giving dozens of campus authors a
forum to engage the campus community.