Resources by Topic: Marketing
Frequently Used Sources
Provides full-text reports on a wide range of market research studies, analyzing market sizes and trends, market segmentation, consumer attitudes and purchasing habits, opportunities, weaknesses and the future of the market. Note: To download reports, authorized users are required to create a personal account.
Provides Industry market research reports on U.S. industries, US Specialized Industries, China Industries, Global Industries, U.S. Risk Ratings, and U.S. Business Environment Profiles, also available through vSmith.
Note: To access Company Profiles, click on link from the "More" option menu top of screen (in the blue band) to search for Company profiles by Company name.
Comprehensive database of business sources — includes over 3600 peer reviewed journals, trade publications, magazines, books, case studies, Company profiles, SWOT analysis, etc.
Note: see University Internet Reporter
Note: This database supports students taking marketing courses at the R.H. Smith School of Business. First time users must register using UMD email domain. To register, users need to have the Registration Code given out in class. Once users have the code, to register, go to GFK MRI University Reporter (formerly known as Mediamark MRI+), click the 'Register' link and follow instructions. For more information on using the University Internet Reporter, see tutorial, and instructions on how to read UIR data.
Raw data about the demographics and lifestyles of consumers and media audiences. Information includes consumer demographics, psychographics/lifestyles, Product and brand usage, media preferences.
Contains extensive data including demographic, historic census, health, real estate, housing, employment, as well as marketing data from Mediamark Research (MRI), Simmons Research, Experian MOSAIC-consumer lifestyle segmentation and Nielsen PRIZM - demographics and consumer lifestyle data (over 70,000 variables). Users can create customized maps and reports; data is down to the census tract level. Click on "Sign in as a guest" to use database.