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Resources by Topic: Marketing

Frequently Used Sources


Provides full-text reports on a wide range of market research studies, analyzing market sizes and trends, market segmentation, consumer attitudes and purchasing habits, opportunities, weaknesses and the future of the market. Note: To download reports, authorized users are required to create a personal account.


Provides Industry market research reports on U.S. industries, US Specialized Industries, China Industries, Global Industries, U.S. Risk Ratings, and U.S. Business Environment Profiles, also available through vSmith.

Data-Planet Statistical Datasets

Provides access to statistics produced by U.S. government, major international and intergovernmental organizations, professional and trade organizations, state government agencies, and universities. Compare and manipulate tens of millions of statistical data series.

Business Source Complete

Note: To access Company Profiles, click on link from the "More" option menu top of screen (in the blue band) to search for Company profiles by Company name.

Comprehensive database of business sources — includes over 3600 peer reviewed journals, trade publications, magazines, books, case studies, Company profiles, SWOT analysis, etc.

Mediamark (MRI+)

Raw data about the demographics and lifestyles of consumers and media audiences. Information includes consumer demographics, psychographics/lifestyles, Product and brand usage, media preferences. Note: First time users must register using UMD email domain. To register, go to Mediamark, click on Register for a FREE Account, and follow instructions. A brief tutorial, ( is available from Mediamark Research.