Resources by Topic: Marketing
Frequently Used Sources
Provides full-text reports on a wide range of market research studies,
analyzing market sizes and trends, market segmentation, consumer attitudes and
purchasing habits, opportunities, weaknesses and the future of the market. Note:
To download reports, authorized users are required to create a personal account.
Provides Industry market research reports on U.S. industries, US
Specialized Industries, China Industries, Global Industries, U.S. Risk Ratings,
and U.S. Business Environment Profiles, also available through SmithApps.
Provides access to statistics produced
by U.S. government, major international and intergovernmental organizations,
professional and trade organizations, state government agencies, and
universities. Compare and manipulate tens of millions of statistical data
Note: To access Company Profiles, click on
link from the "More" option menu top of screen (in the blue band) to search for
Company profiles by Company name.
Comprehensive database of business sources — includes over 3600 peer reviewed
journals, trade publications, magazines, books, case studies, Company profiles,
SWOT analysis, etc.
Raw data about the demographics and lifestyles of
consumers and media audiences. Information includes consumer demographics,
psychographics/lifestyles, Product and brand usage, media preferences. Note:
First time users must register using UMD email domain. To register, go to
Mediamark, click on Register for a FREE Account, and follow instructions. A
available from Mediamark Research.